Catch the Bus Week is a week-long national celebration, running from the 28th April to the 4th May.
Cardiff Bus will be helping to promote the benefits of bus travel alongside hundreds of other participants all over the country, including Greener Journeys, passenger organisations, local authorities and councils.
In order to encourage travellers to catch the bus, Cardiff Bus will be organising several activities to promote bus travel.
As part of the campaign, Cardiff Bus has teamed up with Cardiff Metropolitan University. The University will be urging staff and students to take the bus instead of drive for the week in order to discover the benefits of using the bus to travel.
Additionally, the bus operator will be visiting two year four classes in Victoria Primary School in Penarth to discuss the importance of sustainable travel to the environment and travellers’ wellbeing and answer any of the pupils’ questions.
Throughout the campaign, Cardiff Bus will be posting informative facts on its social media channels informing people of the benefits of catching the bus. These will include how research has proven travelling by bus is one third less stressful than travelling by car.
Cardiff Bus will also be encouraging passengers to take ‘bus selfies’ using the hashtag #catchthebusweek.
With passenger cars producing nearly 60% of all CO2 emissions from road transport in the UK compared to 5% from buses, Cardiff Bus is urging people to make the switch to help lower their carbon footprint.
Gareth Stevens, business development manager at Cardiff Bus, said: “We’re delighted to be part of Catch the Bus Week as it’s a great way to highlight the benefits, of which there are many, for travelling by bus. Initiatives like Catch the Bus Week are vital to help reduce people’s carbon footprint and help encourage sustainable travel. We hope that more people will use the bus next week and that this will result in a long term change in people’s travel habits.”
Claire Haigh, Chief Executive of Greener Journeys, said: “Buses provide vital transport links. They connect people to jobs, to education, to retail and leisure opportunities.
“By providing access to jobs and training, getting customers to places of business, buses support the economy and economic growth. Greener Journeys is delighted to be co-ordinating Catch the Bus Week 2014. It is a fantastic way to increase awareness of the many benefits of bus travel and encourage car users all over the country to give the bus a try.”
Cardiff Bus is also reminding customers returning to school and work after the Easter holiday that its services and fares have been revised. Customers should visit the Cardiff Bus website to find out further information regarding specific routes and fares www.cardiffbus.com.
Cardiff Bus is a major provider of bus services with its network covering Cardiff, the Vale of Glamorgan and to/from Newport. Every year its fleet of 230 buses carry more than 28 million customers a year.
Catch the Bus Week was first launched in 2013 in partnership with bus operators throughout the UK. The campaign provides a much needed opportunity for a national celebration of the many benefits of bus travel,
For further information on Catch the Bus Week 2014 please visit www.catchthebusweek.co.uk