A new charity campaign is encouraging people in Cardiff to embrace their bad hair days in aid of Wales’ leading cancer charity Tenovus.
Bad Hair Day Cardiff, a fundraising initiative founded by Vitality Platinum, is calling on people to turn their tress distress into a positive for the cause.
Throughout the summer months, the city centre hair and beauty salon is asking people to donate to the charity every time they have a bad hair day via www.justgiving.com/badhairdaycardiff, as well as asking people to organise sponsored bad hair days with friends, family and in the workplace. The salon will also donate a proportion of the money it takes through appointments during the summer months to the cause.
The salon on Castle Street will be hosting a series of Bad Hair Day tutorial evenings over the course of the campaign, giving out tips and advice via facebook and twitter, as well as entering those that raise over £100 into a prize draw to win hair products, a year’s free membership at Vitality Gym and a year’s worth of stylist appointments.
Salon manager, Carl Bull, said: “We wanted to do something for charity that was in keeping with our line of work. Through Bad Hair Day Cardiff not only will we be able to raise money for a truly worthwhile cause, but we will to give out tips and advice to those struggling with their hair. According to research that we’ve found, women spend 26 years of their lives suffering from bad hair, so we’re hoping to raise lots of money!
“By bad, we mean it in the traditional sense, as in the worst hairstyle imaginable, as well as in the street sense meaning good or dope! Whatever definition of the word people choose, the most important thing is that they sport their bad hair with pride and help us raise much needed funds.”
Tenovus is Wales’ leading cancer charity providing support and treatment services to cancer victims across the country, bringing cancer treatment right to the heart of the community. Its aims are simple: to help prevent, treat and find a cure for cancer.
With cancer rates in Wales 20% higher than England, it offers unique solutions to cancer support. Every day, the charity’s cancer support advisers, counsellors and staff make a huge difference to people affected by cancer, be it as a patient, friend, relative or carer, no matter where they live.
Alexandra Morgan, community fundraiser for Tenovus, said: “I am thrilled that Vitality are getting involved to help and support Tenovus. Bad Hair Day is a brand new idea for us, and we hope lots of people will get involved in the campaign. It’s a lot of fun, and something everyone can get involved in. Everyone has a bad hair day at some point, and it would be great if people could donate to help cancer patients every time they do. We are really looking forward to working alongside Vitality for this campaign, and thank them for their support.”
For more information about the campaign visit www.yourvitality.co.uk/bad-hair-day, donate via www.justgiving.com/badhairdaycardiff, follow it on twitter at www.twitter.com/badhairdaycdf, and like it on facebook at www.facebook.com/badhairdaycardiff
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