At jamjar PR, we are firm believers in the saying “by failing to prepare, you are preparing to fail” and nothing could be more true when it comes to crisis communications.
When you’re in a crisis situation, there is little time to react or think rationally, so preparing a crisis management plan is, in our eyes, a necessity for all businesses.
As PR professionals, we spend most of our working lives building up positive reputations for our clients so nothing frustrates us more than an organisation that fails to address or contain an issue, quickly destroying a reputation that has taken years to build.
While we appreciate that nobody likes to think about a crisis happening at their organisation, those that have a crisis plan in place can significantly limit the damage should the unthinkable happen.
Taking appropriate actions to contain an issue can prevent an unfortunate incident from blowing up into a full-scale public relations nightmare.
So if you’re like us and like to be prepared, get in touch as we can help put a plan in place!