Thanks to brands like T-Mobile, people are more familiar with the power of experiential marketing or live brand experiences. Remember their ‘Life is for Sharing’ flash mob at Liverpool Street Station.
Combined with the amplification that social media provides, memorable live brand experiences stay front of mind, drive sales, create an emotional connection between the consumer and the brand, and trigger that all important word of mouth.
Tactics such as flash mobs don’t require huge budgets, making them an ideal tactic for a small business, or when purse strings are tight. When integrated with social media, the potential for flash mobs to go viral is huge, providing entertainment to not only the people who are there, but those who go on to watch and share the viral content.
From idea to impact, we work with brands along the whole journey. Give us the opportunity to let our creative juices go wild to come up with unforgettable live experience for your brand!