From the cool and quirky to the downright outrageous, April Fool’s Day 2015 had companies racking their brains for the best pranks to play on the public.
Big named brands used social media to spread the word about ‘new products’.
Virgin boasted a fully functional gym on board a train, with a personal trainer to make your travels a little more active.
Google ‘launched’ Com.Google, flipping the entire search site from images to text and making everything just a little confusing.
Were you fooled? We have a roundup of the good, the bad and the ugly of 2015’s April Fool’s pranks that had us hooked to our screens.
Google Maps PacMan take over
Google is notorious for turning its web pages into retro games, so it was no surprise when Google Maps turned into one big game of Pac Man game, allowing you to play around your home town or anywhere else in the world.
This was a great move for Google, bringing lots of attention to the site and raising awareness of the service. However, it’s hard to imagine the cost – a previous 2010 Google doodle of PacMan reportedly cost around £81million to create!
Tesco’s Bouncy Isles
Tesco pulled out all the stops to try and fool the public with their new, practical way to shop – bouncy isles. The company tweeted the above image on April 1st stating that the new equipment ‘allows customers to reach products on top shelves’.
However, the people of twitter were not fooled:
The Inner Selfie Stick
Firebox’s announcement had us all squirming, the inner selfie stick, accompanied by the caption ‘Get the hole picture’. Worryingly, this product increased the traffic to the website and the company tweeted that they had received 20,000 orders for the devices. The prank created quite a commotion on Facebook and Twitter with people were as shocked as we were:
@firebox I think the inner selfie stick was the most disturbing of all April Fools jokes. You’ve raised (lowered?) the bar to a new level.
— Purple Rose Digital (@PurpleRDigital) April 2, 2015
Kardashian Jelly Mould
Firefox were well prepared for this April fool’s day. If the Inner selfie stick prank was not enough for you, they also released this Kim Kardashian Jelly mould, allowing you to replicate her finest asset. Although it’s questionable as to whether dinner guests would be thrilled to tuck into a derrière shaped dessert, we must admit it made us chuckle.
— jamjar PR (@jamjarPRLtd) April 1, 2015
It seems that more than ever, brands are using April Fool’s Day to generate attention, particularly on social media. The public were bombarded with PR stunts this year, so it’s no wonder some are getting savvy – we can’t help but wonder what lengths they’ll go to next year!